BUILT BY SEGMENTUM · COWORK COST GUIDE
How many Copilot Credits does a competitor analysis use?
A competitor analysis is heavy, web-leaning Cowork work - roughly 700 to 1,500 Copilot Credits, about £5.50 to £11.90 per run. One competitor profiled in depth, or a landscape pass across several - the shape of the brief sets where in the range you land.
What this task adds up to
One person, one task is easy. The monthly picture is what matters - put in how often this actually happens in your business.
Usage only - licences come on top, and every person needs one. Credit ranges are directional; run the task and check /cost in Cowork for your real figure. $0.01 per credit at roughly £1 = $1.27, ex-VAT. Last verified 13 July 2026.
What drives the cost
Web retrieval drives the cost. Unlike most tasks on this site, the material mostly isn't in your tenant - it's competitor websites, pricing pages, news, reviews - and gathering it is the bulk of the credits. Adding your own context (past win/loss notes, old comparisons in your files) improves the output more than it adds to the cost.
The honest framing: this is rarely a task businesses already do, so it's not displacing hours - it's making a good habit affordable. A quarterly landscape review at £6 to £12 a run is the cheapest strategic input most SMBs will ever buy. The trap is treating the output as fact: it reads as confident as the sources it found, and competitor websites are marketing. Use it as the map for the conversation, not the verdict.
Common questions
How current is the information?
As current as what's publicly findable at run time - it searches live. Pricing and claims still deserve a spot-check; websites lag reality in both directions.
One competitor deep or the whole market shallow?
Both work. A single-competitor deep dive and a five-name landscape pass cost similar credits - depth and breadth trade off inside the same range.
Can it use what we already know?
Yes - point it at your win/loss notes and past comparisons, and it will fold them in. Your private context is what makes the public picture useful.
BEFORE YOU COMMIT
That's the cost. The harder question is whether it's the answer.
A new tool sitting on top of an estate that nobody fully understands usually adds cost, not clarity. So before you commit the budget, it's worth asking a simpler question: is Cowork actually your constraint, or is it something underneath it? We help established UK businesses get a clear view of what they're running - and whether the next bit of spend earns its place.
Pricing and defaults last verified
13 July 2026
against Microsoft's published documentation.
Figures use Microsoft list pricing ($0.01 per Copilot Credit, billed in US dollars) converted at roughly £1 = $1.27, ex-VAT. Usage defaults come from Microsoft's Cowork Frontier programme data. This is a budgeting aid, not a quote - confirm current pricing with Microsoft. This is an independent tool built by Segmentum and is not produced or endorsed by Microsoft. "Microsoft 365", "Copilot" and "Cowork" are trademarks of Microsoft, used for identification only.